Amateur, low-quality videodiscs are a common household object in Tai-speaking Buyi (Bouyei) villages in Guizhou, southwest China. Mostly owned by women, these videos ranged from life-cycle rituals and household feasts to public performances and official events, and from copied Asian soap operas to songs and dramas tracing historical origins. In some cases, Buyi males were hired to produce these videos and distributed them informally. Focusing on the ways in which villagers watched, replayed, and discussed these “village videos” on a regular basis, this paper examines how quotidian practices as such shape Buyi culture and heritage. I argue that these communally engaged media practices are inherently rooted in domestic domains through which locals make sense of their lifeworlds, while embedded in the larger contexts of inter-ethnic relations and rural transformations. This paper specifically discusses the politics and aesthetics of “good-looking” (li ye in Buyi language) – both visually appealing and entertaining – that often appeared in villagers’ comments on grassroots videos and in local Buyi’s discussions of branding heritage-tourism. It also reflects on the fieldwork experience of engaging media products with villagers to rethink memory, identity, and belonging.