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Interdisciplinary Lunchtime Seminar
‘The Most Expensive Item in the World’ Online Marketing and the E-commercialisation of Charitable Projects in Contemporary China
Dr. Jacqueline Lin
(Center for China Studies, The Chinese University of Hong Kong)
Date/Time: September 20, 2022 12:30 pm – 1:30 pm (HK time)
Venue: Conducted via Zoom
Enquiry: ihss@hku.hk
Interdisciplinary Lunchtime Seminar
‘The Most Expensive Item in the World’ Online Marketing and the E-commercialisation of Charitable Projects in Contemporary China
Dr. Jacqueline Lin
(Center for China Studies, The Chinese University of Hong Kong)
Date/Time: September 20, 2022 12:30 pm – 1:30 pm (HK time)
Venue: Conducted via Zoom
Enquiry: ihss@hku.hk
Title:
‘The Most Expensive Item in the World’ Online Marketing and the E-commercialisation of Charitable Projects in Contemporary China
Speaker:
Dr. Jacqueline Lin (Center for China Studies, CUHK)
Date/Time:
September 20, 2022, 12:30 pm – 1:30 pm (HK time)
Language:
English
Enquiry:
Title:
‘The Most Expensive Item in the World’ Online Marketing and the E-commercialisation of Charitable Projects in Contemporary China
Speaker:
Dr. Jacqueline Lin (Center for China Studies, CUHK)
Date/Time:
September 20, 2022, 12:30 pm – 1:30 pm (HK time)
Language:
English
Enquiry:
This ethnographic study uses long-term intensive fieldwork on charitable organisations to explore how e-commerce platforms change the moral landscape of Chinese society by creating a novel culture around doing good. Expanding beyond a simple communication channel, social media platforms in China allied with charitable NGOs to standardise the presentation of disadvantaged groups in a commercialised format. By closely examining the documentary practices through which charitable projects are classified and framed, this study probes the development of the internet-based charity sphere in China. It highlights the moral dimension of social-mediatisation in a non-Western context. Methodologically, it proposes a new approach to capturing the dynamic processes of socio-technical transformations.
Jacqueline Zhenru Lin is a Research Assistant Professor at the Center for China Studies at the Chinese University of Hong Kong. Earned her PhD in China Studies from the University of Cambridge in 2019, she has been investigating what she theorises as “e-commercialise charity” in contemporary China. Through an anthropological lens, her research examines how online platforms and the e-commerce models they design shape the institutionalisation process of grassroots charitable NGOs in China. Based on her long-term fieldwork in charitable associations in China, she has published articles on Chinese volunteers in Memory Studies and Journal of Contemporary Religion. Jacqueline is now working on her first monography based on her M.Phil. dissertation on gendered nationalism in Asia and a co-authored book with Professor Adam Yuet Chau on the constitution of modern China polity. She has been invited to contribute as a reviewer by editors from New Media and Society, Memory Studies and Twentieth-century China since 2019.
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